Creative Direction for Juvéderm 2022 campaign and full brand refresh
Concept: Power of Choice - Juvederm celebrates the power of choice. They exist to help you discover, own and bring forward you.
Goal: Transform Juvederm into a digital first leader and to propel the brand as the filler of choice for all consumers .
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/2ca9c8a5-af5f-40a1-8faf-1c8e9448191a_rw_1200.jpeg?h=7317d7609ceb2d9f73d1379751c6e8d5)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/e9eb1246-2318-442f-b0df-094cdbb33ad2_rw_1200.gif?h=960c8a169d76fd6716886c3eab9d59bc)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/a85a1989-bca9-4990-b1d5-db6e67723094_rw_1200.jpeg?h=01f623d93561831303b234136206b49c)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/6a698874-f408-4492-9c71-87df732a69ad_rw_1200.jpeg?h=cdf4704c51f5dbb9195a3c8e8775d04c)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/7a219723-6003-43d9-ba57-c820945e7f20_rw_3840.gif?h=5068ba61f325292974ec65e264932a19)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/6ca9278e-5087-4854-b310-89712d87c3d1_rw_1200.jpeg?h=3eef935cac2e52f6646267e4d907521b)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/03900dcd-4249-487c-9bf1-f07c23d538dc_rw_1920.jpeg?h=719fa8d8fe379133038bcb8d10629c4e)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/387cc70b-11ea-41cb-8114-8748d9a5d74c_rw_1200.jpeg?h=721867639506977a0594e804b5ad8cfb)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/c79bdfd3-9c94-4fd3-923a-587996f6f86e_rw_600.gif?h=acbf449237db18078db1bcf728976e48)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/bed93bfa-357a-47f5-b07c-47375fedb9da_rw_1200.jpeg?h=406759ad3a5c4fe96e3ea50f83423f7b)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/8f4121ab-600f-4a9c-85e4-ca1662622c18_rw_1200.jpeg?h=0bed9190dc275a9b9373e29c45f9b46e)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/85b28084-1ffe-4e7e-ba52-67ff72eed8cc_rw_1200.jpeg?h=8fe9dac4090b6083a89726f96b8783a0)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/70d0aee9-2cc6-4624-ae7f-1bd905f84eb7_rw_1200.jpeg?h=d8f2edcf264f242b911b656059b7fcaa)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/fb14ff55-b4f5-44d7-9cea-f08e6043cd52_rw_1200.gif?h=c41a99691a54288fd24e6764765539c3)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/3d69ec73-0831-4cb5-95c9-46ed2a939cff_rw_1200.png?h=2b19a9dab9ed926ece65eaf8ea032083)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/b221b931-d4e9-4241-bb96-e6a5cce1aeef_rw_1200.jpeg?h=7c470f7435cc91660f55a3af66aca220)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/1b1eae99-a306-4d5e-97e0-5569ba3d76e4_rw_1200.jpeg?h=9f8df02f486fed9260b910973c2edc6d)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/1f167cb5-15b0-4aa5-851f-bd95e8c2a8e0_rw_1200.jpeg?h=007bea992ff9d5ada74763657d09ed28)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/2b7ac69d-d17d-499f-a7a1-cf0b5e574093_rw_1920.jpeg?h=09417a6dbcf59c440ab0d25bc25c7d38)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/a11fc501-d36c-4aca-bba6-971ccd7dd0b2_rw_3840.gif?h=2451192bf61c60fda07d78d598626702)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/acd14fde-b7de-4d66-a1c6-dc80c316ac97_rw_1920.gif?h=7054bab9dd4fd9863b492f1b9c44965c)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/df4883a4-a042-4b4a-a563-e3dd03884e96_rw_1920.jpg?h=ed0f3c619df38c49da5f5dcb016397e9)
Youtube: Unfiltered with Juvederm
Website
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/73c77368-fd0c-422b-8ab9-cf04fd302e80_rw_1920.png?h=8210a025cdca1aed50d44a7a295ece38)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/314054ec-0275-4ca9-8e5a-da3bf977f51b_rw_1920.png?h=dc48480a8f1814452c1cbee21ff26c1b)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/e3aa49c9-b5f4-477a-905a-b45b2afff4ae_rw_1920.png?h=08c3dd3e70cd827ccd15ac861d96103f)
Digital and Social
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/387061ce-f1a1-4b6c-9ced-03d9032e63a0_rw_1200.png?h=6151bd052a8b7fc48c96fdad2900d3dd)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/3a4c2e88-d977-4d65-ab8d-ccc47e329e52_rw_1200.png?h=2ff03ae2221ec33565d8e3d489154c57)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/50851938-71f9-405e-99f7-f0be0dcfb003_rw_1200.png?h=5d4beae0d60a5520a40dc4a67513c0b6)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/13b4d84d-e3b6-4174-9c91-1c5ac404b831_rw_1200.png?h=43075b2ae1139531092d10807b609b45)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/1f0bf4e1-261e-4bbe-b68b-d6d1acba11f5_rw_600.gif?h=b8496005ea0ca2dd769cda7eaa6f621f)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/72337741-9604-4b24-a4c9-1253c5f0fd03_rw_600.gif?h=aa7a899ff76a75ada3f936915200dae1)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/67d92403-f69f-42e0-b1b7-e693efc83d47_rw_1200.png?h=1e0b27bf5e688b5ef2a2571c49538be4)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/a3f4749c-a9cf-4307-abc1-f2fd4fd1d711_rw_1920.png?h=16a31c7d97875323cbc899c80303f416)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/321c47cf-f815-4357-b4ca-8d9d314eb0d3_rw_1200.png?h=b285a7febd50dfd9bf2b15495d0f5d85)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/b5e2f9d4-5bdc-4380-8c4e-050d11d4ed1a_rw_1200.png?h=f1bc61fa46f51b32b698709c187cfea7)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/618b39c2-98ef-4297-aac8-86c61a178f18_rw_1920.png?h=cb20e44f169a677268773ff0eff956bd)
Banners
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/a8d2a7e3-bb7e-424e-adc7-9f74fe0cd581_rw_1920.png?h=bd1d9b42c2f361dfe989b928137f816d)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/6aae7da2-fb2c-4323-a85c-4d0921077f11_rw_1920.png?h=c872c6332e47c0f61566d3364e8d6ff2)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/e7db4170-5c32-48f4-9313-549d2bc8d528_rw_1920.png?h=bf6d132737d29d9ab5b28a739595ad5a)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/6560f35d-7de2-44eb-b5af-8534ae03c3aa_rw_1920.png?h=01a2416017d0cb89047f686279d69a2d)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/244d178c-ace5-414a-8ad4-d645d4a38317_rw_1920.png?h=73bfff5aa3c034c90eaab24db7f52cef)
Design Exploration and Brand Identity
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/3c2df6d4-33ff-441e-a341-8341d37a3e49_rw_1920.png?h=d0d5a3c1c1f89f31c027f155c3e570f9)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/bedcbea3-fccf-4526-b8a7-006eaeba41d3_rw_1920.png?h=4e508624e2fb8903c93f1c920f11440a)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/767f01d5-15e9-4834-94ee-de8554ac41c9_rw_1920.png?h=8d354a5cb1eb6d5da68ca19cb3800a31)
![](https://cdn.myportfolio.com/632ac0865e3dad5674398e402f22b07b/01131119-8da2-4490-b763-3c851636e8e0_rw_1920.png?h=3a3321a2f0d1c2d59f8e3d27dad362e0)