Creative Direction for Juvéderm 2022 360 campaign from concepting and ideation phase through production and post production.
Concept: Juvederm celebrates the power of choice. They exist to help you discover, own and bring forward you.
Goal: Transform Juvederm into a digital first leader and to propel the brand as the filler of choice for all consumers. Create the most inclusive campaign the aesthetics industry has seen and transform the way consumers think about aesthetics.
Copy CD: Tesse Postek
More Than a Kiss- Gen Z cut
Hello Again- Gen X Cut
Dear Face- Full Cut