Creative Direction for Juvéderm 2022 campaign from concepting and ideation phase through production and post production
Concept: Power of Choice - Juvederm celebrates the power of choice. They exist to help you discover, own and bring forward you.
Goal: Transform Juvederm into a digital first leader and to propel the brand as the filler of choice for all consumers .
More Than a Kiss- Gen Z cut
Hello Again- Gen X Cut
Dear Face- Full Cut